26 Shirts

Sometimes I am lucky.  I picked Feb. 2 as my first 26shirts sponsorship day cause it's the day of the big game :)  And in addition to the regularly offered shirts in Buffalo, these are the special ones available this time around! 

Buff-Emoji

The Buffalonian Shirt

26 Shirts (Again)

My second sponsorship day for 26 Shirts will be Sunday, March 11.

 Check out their designs at https://www.26shirts.com/ this week and help someone today!

Three Buffalo Shirts Today

Well, I hit the jackpot! Off Peak is sponsoring three special Buffalo shirts today at http://www.26shirts.com/. Buffalo is Awesome and The Frosty Buffalo benefits Amanda Jakubowski and they brought back Eric Woods shirt Front and Center to say thank you for his career and to help his charity one more time.  Visit and order today!

26-Shirts Update

The team at 26 Shirts decided to up the ante for the people sponsoring a day with them.  I had originally planned on being the sponsor for Sunday, January 28 (just cause it was the next open day when I visited the site to donate) and was waiting for my instructions or followup etc.

Yesterday, they announced that they were expanding the sponsorship package and because they changed their mind in the middle of the month I would be getting a second sponsor day (partly as a thank you and partly to be sure I'd benefit fully from my sponsorship).  So, I think I'm still sponsoring Sunday, but now I'm also sponsoring Sunday, March 11 (day 70). 

There are still lots of day left to sponsor (http://www.26shirts.com/sponsor-a-day) and they do a lot of amazing work in Buffalo (as well as other cities).  Visit and help if you can. Or buy a shirt! I get tons of compliments on the shirts I own, they are really high quality and unique.

26 Shirts - Doing Good in Buffalo

I decided to sponsor a day for 26 Shirts.  So, on January 28, 2018, Off Peak Productions will be the sponsor of the day.  You can learn more about them at http://www.26shirts.com/

They specialize in creating unique limited edition sports-themed t-shirts every two weeks. After a shirt's respective two week run is over, the design is retired and never sold again. They are currently operating in Buffalo, Chicago, Cincinnati, and Pittsburgh. For every shirt sold, a donation is made to a specified family in need or charitable organization.

Roswell Thoughts

Another Ride for Roswell is over. It is always my anniversary weekend and I've been involved I think in all 17 of the events. I used to work for the Alliance Foundation as a freelancer (started late 1993) and joined the Institute as a medical writer in 1998. Stayed for almost 11 years before heading over to UB. Since UB hosts the event, I still help out the event creating social media updates and telling stories. It is a major part of my life and maybe someday I'll actually get on a bike and ride!



This photo sums up a lot for me. Everyone involved has a story to tell. My story, aside from having been a member of the team, is that my Mom was a nurse at Roswell Park, my son volunteered there and my mother-in-law died of breast cancer. We are all touched by cancer and need to remember that every day is precious.

Social Media Gone Wild

I've spent a good amount of time this week participating in the Mercedes-Benz Tweet race to Dallas (around the "big game"). Two members of the higher ed community (@tsand and @ijohnpederson) managed to be selected as one of four teams to participate (the others are media personalities, bloggers etc). Each team was assigned a celebrity to "help" and guaranteed their charity $25,000 for being selected. St. Jude's is the "only pediatric cancer research center where families never pay for treatment not covered by insurance."

So the race begins. I don't have any idea if they thought they could win or if they were just happy to get that major donation... and then the community went crazy. Higher ed is a tight group of interconnected, intelligent, creative and obsessive people. We crushed every challenge, we tweeted enough that their fuel tank NEVER dropped below full (to the point that @tsand thought it was broken) and today, the start of final day 3, they have more than double the points of any other team.

MBTeamS: 65,485
MBTeamGL: 26,345
MBTeamE: 20,486
MBTeamCL: 26,733

Based on how the other teams are doing... that was probably what was expected to happen... a nice close race into Dallas. But the highered community stayed up to finish challenges, ran around to local dealers and sent photos, changed avatars when requested etc.

From the headquarters:
MBtweetraceHQ Mercedes Tweet Race
#mbtweetrace Update: Pts earned from #DLER #challenge: #MBTeamS 325 #MBTeamGL 150 #MBTeamE 75 #MBteamCL 50
MBtweetraceHQ Mercedes Tweet Race
#mbtweetrace Update: Pts earned from #AVTR #challenge: #MBTeamE 70 #MBTeamS 365 #MBTeamCL 160 #MBteamGL 255

This is an example of how social media differs from every other form of marketing communication. If your community cares, they will come out and help when you need them. Or they will at least pay attention to what you are doing. If they don't care, you're begging them to notice.