Well, empire avenue... a new "game" around "social media" where you trade your friends to boost influence. A lot of highered folks are joining, so this might become a useful tool for work for chatting about topics and "meeting" like minded individuals. It also combines information from other SM accounts (like twitter and facebook) to give scores (like Klout). What I can't tell is if this will be a turn off to people who join later (when it gets more expensive to connect to people in your portfolio) or who don't want to connect their personal accounts to a business account, or who find it distasteful to be "trading" peers.
It also feels a bit like a pyramid scheme... once you connect and get all the connection "eaves" then the only easy way to get more capital is to bring your friends into it... and again, people get more expensive as more people buy them... not entirely sure how this model will scale up.
It has been fun to collect the badges :) I never was a girl scout so that part is new to me... and safer than foursquare. But more invasive than any zynga game, so I'm unsure how long I'll play this one. It will all depend on if the work component stays fresh and current.
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